Your website should be your hardest-working salesperson — attracting leads, building trust, and closing deals 24/7. But if it’s slow, confusing, or outdated, it’s doing the exact opposite: sending potential customers straight to your competitors.
At Seventynine Digital, we’ve worked with businesses of all sizes — from kasi-born startups to national corporates — and we’ve seen the same costly website mistakes again and again. The good news? They’re all fixable.
Here are the five biggest red flags that your website is underperforming — and exactly how to fix them.
1. It Loads Slower Than a Mzansi Traffic Jam
The Problem:
If your website takes more than 3 seconds to load, most visitors won’t stick around. Slow load speeds can be caused by bloated code, oversized images, cheap hosting, or outdated plugins.
The Fix:
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Optimise images and compress files.
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Switch to a reliable, high-performance hosting provider.
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Keep your CMS, themes, and plugins up to date.
At Seventynine Digital, we use enterprise-grade hosting and optimisation tools so your site loads fast — even on mobile data.
2. It’s Not Mobile-Friendly
The Problem:
In South Africa, over 70% of web traffic comes from mobile devices. If your site looks messy or is hard to navigate on a phone, you’re losing the majority of your audience.
The Fix:
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Use a responsive design so your site adapts to any device.
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Test your site on different screen sizes regularly.
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Prioritise touch-friendly navigation and clear calls to action.
“In 2025, if your website isn’t mobile-first, it’s not customer-first.” – Seventynine Digital
3. Your Design Looks Like It’s From 2010
The Problem:
An outdated design can make your business look out of touch, even if your products and services are world-class. Modern customers judge your credibility in seconds.
The Fix:
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Refresh your visuals with a clean, modern layout.
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Use consistent brand colours, fonts, and imagery.
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Avoid clutter — every element should serve a purpose.
4. People Can’t Find What They Need
The Problem:
If visitors have to click more than 3–4 times to find key information (like your services, contact details, or pricing), they’ll give up.
The Fix:
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Simplify your menu structure.
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Add a clear call-to-action on every page.
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Use headings, bullet points, and visual cues for easy scanning.
5. You’re Not Tracking Anything
The Problem:
If you don’t know how many people visit your site, where they come from, or what they do once they’re there, you can’t improve.
The Fix:
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Install analytics tools like Google Analytics or Matomo.
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Track conversions (form fills, calls, purchases).
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Use the data to guide improvements, not guesswork.
The Bottom Line
Your website is often the first (and sometimes only) interaction a potential customer has with your business. A slow, outdated, or confusing site doesn’t just hurt your brand — it hurts your bottom line.
At Seventynine Digital, we design and build secure, scalable, and high-performing websites that don’t just look good — they work hard for your business. Whether you need a refresh or a full rebuild, we’ll make sure your site is helping you win customers, not lose them.
Think your website might be costing you customers? Let’s give it a free performance check. Book My Free Website Audit
